How did you hear about LMDesigns?
*
What is the name of your brand/company?
*
Date Established
*
Phone #
*
Mailing Address
*
Business Address
*
(If your business is online you can type "virtual" in the form field)
Email Address
*
What are the demographics of your target audience?
*
Age, gender, race, location, employment status)
What psychographics best describe your target audience?
*
Personality, values, attitudes, interests, lifestyles)
What keywords or phrases best describe your company/brand.
*
What is your company's/brand's mission statement?
*
(Your company's/brand's core purpose and focus.)
What is your company's/brand's vision statement?
*
(Your vision statement is future-focused. It will clearly describe what your organization strives to be for your customers)
What is your brand promise? (What do you promise to do for your customers?)
*
What is your brand voice? (In what tone do you speak to your customers? Is it friendly, authoritative, professional, casual, calm, energetic, enthusiastic?)
*
What is your company's/brand's tagline?
*
How would you best describe your target audience?
*
(Those you wish to sell your product or service to)
Who would you consider to be your main competitor(s)?
*
What is your unique selling point of your product or service?
*
(What is unique about your product/service that your competitors do not offer?)
Are there any logo styles you wish to avoid?
*
What logo style(s) are you interested in exploring?
*
What are your expectations for this logo design project?
*
Explain in detail exactly what your goals are as we work through this process together.
What color(s) would you like to see in your new logo
*
What color(s) do you dislike?
*
If you already have a logo, what do you like about it? What do you dislike about it?
*
Do you have a Pinterest account?
*
Let's connect on Pinterest for a private board to better collaborate and understand your vision. No account? No problem.
Thank you! You have successfully submitted the Discovery Form! I appreciate the time and effort you put into filling out this form. I understand that answering these questions requires some careful consideration and thoughtful reflection. Your answers will assist me in creating branding that truly reflects your business and appeals to your target audience - the most critical asset to your company. Please don't worry if you can't answer every question. I will provide all the assistance you need to fully understand your customer and create the best visual identity for your brand.
You will receive a Creative Brief from me in your inbox within the next couple of days. The Creative Brief will summarize your project. After you review, we can discuss any changes that may need to be made before I write the contract/proposal for your project.
Thank you.
Sincerely,
Laura Michaud
