Take a moment to think about it. Are you the kind of person who exudes classic sophistication like Times New Roman, or do you have a whimsical, unpredictable streak like Comic Sans (no judgment here)? Maybe you’re sleek and efficient like Helvetica or a bit offbeat and fun like Lobster. Typeface designs, like people, carry stories, emotions, and unique vibes. And those typefaces can vary in weight depending on the emphasis you want to give them for certain projects to create specific feelings from your viewer/reader.

Many business owners ask the question: Why is it so important to have a logo for your business? In this short article I tell you the question a business owner should be asking themselves and why it is so freaking important!