Dog n'i Branding Refresh Project
The Creative Brief:
Company Name: Dogn’i Apparel
Company Background: Dogn'i Apparel, established in August 2000, is a leading boutique based in Bangor, Maine, dedicated to providing high-quality, coordinating fashions for dogs and their owners. Our mission is to offer a unique and personalized shopping experience for dog lovers, allowing them to actively engage in the creation of custom jackets through on-site measurements or virtual consultations. Catering to a demographic of women aged 25-55 who cherish spending quality time with their pets, our boutique embodies the fusion of fashion and pet companionship. As a distinctive brand, we differentiate ourselves from competitors by fostering a personal connection with our customers, ensuring each visit to Dogn'i Apparel is a celebration of the special bond between pets and their owners.
Brief Product Description: High-quality, coordinated fashions for dogs and their stylish owners. Dogn’i Apparel offers custom jackets crafted with precision, ensuring a perfect fit for your furry friend.
Reason for this project: Need for a complete re-branding package including the following:
Typography Styles
Color Palette
Primary Logo
Static website design
Target Audience: The target audience for Dogn'i Apparel is primarily women aged 25-55 who are passionate about fashion and share a deep connection with their dogs. These individuals are actively employed and reside in the United States. The target customers enjoy spending quality time with their pets and participating in activities such as walks, dog training, and social gatherings. They appreciate unique and coordinated fashions for themselves and their dogs, making a statement with their shared style. The Dogn'i audience seeks a personalized shopping experience and values the opportunity to engage in the creation of custom jackets, either through on-site measurements or virtual consultations.
Competition: In the Bangor, Maine area, Dogn'i Apparel faces competition primarily from online platforms and local boutique pet stores that offer dog apparel. Additionally, individual sellers on platforms like Etsy, specializing in dog fashion and accessories, may be considered competitors. While the specific competitors may vary, the common thread among them is the offering of pet-related fashion items and accessories, targeting a similar demographic of dog-loving individuals in the local community. Dogn'i distinguishes itself by providing a personalized shopping experience, including on-site measurements and virtual consultations, which sets it apart in the local market.
10 Adjectives that represent the company:
1. Stylish
2. Unique
3. Coordinated
4. Personalized
5. Fashion-forward
6. Vibrant
7. High-quality
8. Distinctive
9. Trendsetting
10. Pet-friendly