More Than a Logo: Creating a Brand That Connects
Many business owners ask the question: Why is it so important to have a logo for your business?
They should ask why it is so important to have a brand identity and a logo that clearly represents it.
Sometimes, we get so wrapped up in our business that we forget how others perceive it. And then we wonder why we aren’t getting any customers! I can tell you why you aren’t getting any customers. It’s because the world doesn’t get what you do! (Sorry, that was harsh.)
The reason why they don’t understand what you do is because you have not clearly defined it for them. It might be clear as day to you, but to the people in the world, they just don’t get it, and they won’t make the time to try to figure you out. They just move on to the next business that clearly resonates with them, and they give their money to that business instead of yours.
Have you ever heard the term "putting the cart before the horse"? Most business owners do this, and they don't even realize it! In reference to that term, they make the logo before the brand has defined its true identity.
This is not your fault! As a business owner, I completely understand. You are just trying to keep up with the rest of the world! You might build your own logo through a platform like Canva and just put it out there because it seems good enough! I totally get it.
This world is moving fast, and while you might think that you are able to do it all, you are probably right! But are you doing it well?
So yes, a logo is extremely important for your business. But here’s a little secret I would like to share with you. Every good logo tells a story about the brand/company.
Here are the steps I take BEFORE I start designing my client a logo for their business:
Before designing a logo, we need a brand strategy. This involves understanding your business, values, mission, and target audience. It's the roadmap guiding all visual and communicative elements.
Next, we create a brand identity, which includes your color palette, typography, imagery, and logo. Your logo must work with these elements to create a cohesive brand experience.
With a clear strategy and identity, we design a logo that represents your business and speaks to your audience. A good logo is simple, versatile, and memorable, evoking the right emotions and making a lasting impression.
When strategy, identity, and logo align, you create a powerful brand that attracts and retains customers. People connect with brands they understand and resonate with.
Investing in professional graphic design to develop a strong brand is crucial. It’s not just about having a nice logo; it’s about building a brand that stands out and connects deeply with your customers.
