Logo, Moodboard, and Color Palette Explanation

Color Cure promotes relaxation and stress relief. I used shades of blue, green, and pink inspired by the lotus flower for my soft color palette and logo. The lotus flower represents spiritual enlightenment, beauty, and prosperity, which resonates with my customers. I created three logos, with my favorite being the one with two C’s circling around the lotus flower. I tailored each logo for its intended purpose, with logo #2 being best for small bottles of nail polish and logo #3 for a website logo/title. I chose Lust Sans, a decorative sans serif typeface balanced by Proxima Nova Semibold and Medium for sub-headlines and paragraph styles. My mood board reflects the weekend lifestyle of my customer, where she relaxes in a hot bath, cozying up with a soft blanket and a good book while enjoying her favorite scented candle.